ABOUT US
Over 70 years of meticulous crafting and expert engineering - Sub-Zero and Wolf have been relentlessly dominating the kitchen appliance industry with nothing but aspirations to bring you moments worth savoring at home.
Westye Bakke Pioneer
1926
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THE ROAD LESS TAKEN
Westye Bakke packs up his wife and two young children, and moves to Madison, Wisconsin in search of better opportunity.
Jim Bakke President, CEO
1930
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OPPORTUNITY KNOCKS
Frank Lloyd Wright, father of American Architecture Modernism, hires young Westye Bakke to help design custom refrigeration for his designed homes.
Jim Bakke President, CEO
1943
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BABY STEPS
Westye turns his Madison basement into a lab for developing his own refrigeration designs.
Jim Bakke President, CEO
1945
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FRESH START
Westye launches Sub-Zero Freezer Company, introducing the first system for preserving food at ultra-low temperatures. Literally sub-zero.
Mark Swartz Quality Assurance
1950
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A REIMAGINED KITCHEN EXPERIENCE
No more fishy ice cubes. Sub-Zero pioneers dual refrigeration - separate, sealed systems for refrigerator and freezer - and invents the built-in category.
Diane White Marketing
1970
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ENVIRONMENTAL AWARENESS
Sub-Zero leads the way in making energy-efficient products. Today, the average Sub-Zero consumes less energy than a 75-watt light bulb.
Jim Bakke President, CEO
1980
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UNCOMPROMISING EXCELLENCE
Our aim is true. While other brands' temperatures fluctuate widely, Sub-Zero's award-winning 500 Series nails it within 1 degree for superior food preservation.
Diane White Marketing
1990
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SEAMLESS SPACES
Hey, where's the fridge? Revolutionary integrated designs, another Sub-Zero first, make refrigeration blend seamlessly into the décor.
Jim Bakke President, CEO
1999
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WHITES AND REDS
Cheers! Sub-Zero uncorks the first wine storage system that protects wines from UV light, vibration, and improper humidity.
Mark Swartz Quality Assurance
2000
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POWER COUPLE
Sub-Zero acquires the residential side of commercial kitchen legend, Wolf. Two specialists, now corporate companions and kitchen soul mates.
Patrick Davis Assembler
2003
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LIMITLESS CHOICES
Wolf introduces its first dual fuel range: gas cooking above, dual convection electric ovens below.
Jim Bakke President, CEO
2008
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RELENTLESS INNOVATION
Sub-Zero introduces an antimicrobial air purification system patterned from NASA technology. It scrubs air of mold, bacteria, viruses and ethylene gas.
Raymond Martinez Foamer Assembler
2012
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BEYOND BAKING
World's smartest oven? Wolf's convection steam oven amazes. Crusty steam-baked loaves. Leftovers rejuvenated to just-made deliciousness.
Mark Swartz Quality Assurance
2013
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NEW GENERATION APPLIANCES
The biggest new-product rollout in the company's history. New technologies. New décor possibilities. New ways to use refrigeration, absolutely anywhere!
Jim Bakke President, CEO
2019
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THE VIEW FROM THE TOP
Now global brands with more than 30 showrooms in the US and over 25 abroad, Sub-Zero stands more vibrant than ever under third generation Bakke ownership.