ABOUT US
Over 70 years of meticulous crafting and expert engineering - Sub-Zero and Wolf have been relentlessly dominating the kitchen appliance industry with nothing but aspirations to bring you moments worth savoring at home.
Westye Bakke Pioneer
1926

THE ROAD LESS TAKEN
Westye Bakke packs up his wife and two young children, and moves to Madison, Wisconsin in search of better opportunity.
Jim Bakke President, CEO
1930

OPPORTUNITY KNOCKS
Frank Lloyd Wright, father of American Architecture Modernism, hires young Westye Bakke to help design custom refrigeration for his designed homes.
Jim Bakke President, CEO
1943

BABY STEPS
Westye turns his Madison basement into a lab for developing his own refrigeration designs.
Jim Bakke President, CEO
1945

FRESH START
Westye launches Sub-Zero Freezer Company, introducing the first system for preserving food at ultra-low temperatures. Literally sub-zero.
Mark Swartz Quality Assurance
1950

A REIMAGINED KITCHEN EXPERIENCE
No more fishy ice cubes. Sub-Zero pioneers dual refrigeration - separate, sealed systems for refrigerator and freezer - and invents the built-in category.
Diane White Marketing
1970

ENVIRONMENTAL AWARENESS
Sub-Zero leads the way in making energy-efficient products. Today, the average Sub-Zero consumes less energy than a 75-watt light bulb.
Jim Bakke President, CEO
1980

UNCOMPROMISING EXCELLENCE
Our aim is true. While other brands' temperatures fluctuate widely, Sub-Zero's award-winning 500 Series nails it within 1 degree for superior food preservation.
Diane White Marketing
1990

SEAMLESS SPACES
Hey, where's the fridge? Revolutionary integrated designs, another Sub-Zero first, make refrigeration blend seamlessly into the décor.
Jim Bakke President, CEO
1999

WHITES AND REDS
Cheers! Sub-Zero uncorks the first wine storage system that protects wines from UV light, vibration, and improper humidity.
Mark Swartz Quality Assurance
2000

POWER COUPLE
Sub-Zero acquires the residential side of commercial kitchen legend, Wolf. Two specialists, now corporate companions and kitchen soul mates.
Patrick Davis Assembler
2003

LIMITLESS CHOICES
Wolf introduces its first dual fuel range: gas cooking above, dual convection electric ovens below.
Jim Bakke President, CEO
2008

RELENTLESS INNOVATION
Sub-Zero introduces an antimicrobial air purification system patterned from NASA technology. It scrubs air of mold, bacteria, viruses and ethylene gas.
Raymond Martinez Foamer Assembler
2012

BEYOND BAKING
World's smartest oven? Wolf's convection steam oven amazes. Crusty steam-baked loaves. Leftovers rejuvenated to just-made deliciousness.
Mark Swartz Quality Assurance
2013

NEW GENERATION APPLIANCES
The biggest new-product rollout in the company's history. New technologies. New décor possibilities. New ways to use refrigeration, absolutely anywhere!
Jim Bakke President, CEO
2019

THE VIEW FROM THE TOP
Now global brands with more than 30 showrooms in the US and over 25 abroad, Sub-Zero stands more vibrant than ever under third generation Bakke ownership.