Sub-Zero and Wolf Demonstrate Design Flexibility With New Products at EuroCucina 2018

Sub-Zero and Wolf, the industry leaders in refrigeration, wine preservation, and premium cooking equipment, showcased their extended product offerings at EuroCucina 2018, the International Kitchen Furniture Exhibition, April 17-22 at the Milan fairgrounds. This marked as the company’s third time participating on the exhibition grounds, showcasing for the international audience its innovative, high-quality products and contemporary designs.

Sub-Zero and Wolf continued to illustrate their commitment to performance and purposeful design with their latest product offerings. From Sub-Zero, the new Sub-Zero 24” integrated column refrigerator/freezer features a refrigerator and freezer behind one solid door for a seamless look, was displayed. From Wolf, the updated convection steam oven with button-less controls, and updated cooking modes, ventilation products including a ceiling-mounted hood and under-cabinet hood insert, and the new vacuum seal drawer were showcased at the booth.

“We are always working to improve upon and expand our product offering to meet the needs of homeowners across the globe,” said Jim Bakke, president and CEO of Sub-Zero Group, Inc. “Our new products at EuroCucina this year are a reflection of this, and a testament to how the engineers, chefs, and design professionals work together to provide feedback and testing to create best-in-class products.”

Sub-Zero and Wolf’s 220-square-meter exhibit was located in Hall 11 at Stand A20 and A26 in the Technology for the Kitchen (FTK) event area, with unique and thought-provoking applications for each appliance. In addition to new refrigeration and cooking appliances, guests had the chance to experience a number of other product lines, including Wolf cooking modules, Sub-Zero refrigerator drawers, and selected outdoor products.

Throughout the booth, stunning designs featured Sub-Zero and Wolf appliances in contemporary, transitional, and professional styles paired with high-end building materials, demonstrating the company’s ability to meet consumer and design professionals’ evolving needs across the world. Brand executives and engineers were onhand as they discussed product performance and features throughout the show.

EuroCucina, with 120 exhibitors occupying more than 23,000 square meters of space, was Europe’s only major trade show in the industry. The Milan fairgrounds hosted the fair from 09:30 to 18:30, April 17-22. The event was open to members of the trade exclusively from April 17-20, expanding to the general public from April 21-22.